|
Soft News Goes to War: Public Opinion and American Foreign Policy in the New Media Age by Matthew Baum, The American public has consistently declared itself less concerned with foreign affairs in the post-ColdWar era, even after 9/11, than at any time since World War II. How can it be, then, that public attentiveness to U.S. foreign policy crises has increased? This book represents the first systematic attempt to explain this apparent paradox. Matthew Baum argues that the answer lies in changes to television's presentation of political information. In so doing he develops a compelling "byproduct" theory of information consumption. The information revolution has fundamentally changed the way the mass media, especially television, covers foreign policy. Traditional news has been repackaged into numerous entertainment-oriented news programs allowance arts entertainment meaa media and talk shows. By transforming political issues involving scandal or violence (such as attacks on America) into entertainment, the "soft news" media have actually captured more viewers who will now follow news about foreign crises, due to its entertainment value, even if they remain uninterested in foreign policy. Baum rigorously tests his theory through content analyses of traditional allowance arts entertainment meaa media and soft news media coverage of various post-WWII U.S. foreign crises allowance arts entertainment meaa media and statistical analyses of opinion surveys. The results hold key implications for the future of American politics allowance arts entertainment meaa media and foreign policy. For instance, watching soft news reinforces isolationism among many inattentive Americans, Scholars, political analysts, allowance arts entertainment meaa media and even politicians have tended to ignore soft news allowance arts entertainment meaa media and disengaged citizens. But, as this book demonstrates, soft news viewers represent an untapped reservoir of unusually persuadable voters.
CLICK HERE
Media Entertainment: The Psychology of Its Appeal by Dolf Zillmann, Media Entertainment PR
CLICK HERE
|
